How Will the Economic Downturn Influence Marketing Theory?
Published 7/17/2009
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Summary
In what ways will the current economic downturn influence the theory and practice of marketing? This will be the focus of the September 2009 issue of MarketingAcademics@AMA newsletter and we are seeking your feedback and input.
Included in this feature will be responses from leading marketing practitioners and academics to questions such as: What are some ways that CMOs and other marketing managers should be responding to today’s economy? and What role have marketers played in this economic downturn?
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