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Valarie Zeithaml Earns 2009 AMA Irwin Award 

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Published 3/30/2009 

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Valarie Zeithaml is the recipient of the 2009 AMA Irwin/McGraw-Hill Distinguished Marketing Educator award. In his introduction, Bart Weitz said “Valarie is a triple threat – an outstanding scholar and instructor who also makes considerable service contributions to our discipline. She is the Tim Tebow of marketing academe.”

The annual award is designed to be the highest honor a marketing educator can receive. A recipient must be universally acknowledged as a long-standing leader in marketing education and he or she must have made extensive contributions to marketing education and the marketing discipline in general. Winners receive the award at the annual AMA Winter Marketing Educators' Conference.

 


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