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The current economic crisis is having an often dramatic effect on higher education as well as on business.  MarketingAcademics@AMA asked several marketing colleagues turned deans to weigh in on their thoughts on the subject. Debra Ringold, Dean and JELD-WEN Professor of Free Enterprise, the Atkinson Graduate School of Management, Wilamette University; David Stewart, Dean of the Gary Anderson School of Management, University of California, Riverside; Denise Smart, Dean of the McCoy College of Business Administration, Texas State University-San Marcos, and Kenneth R. Evans, Dean and Fred E. Brown Chair, Price College of Business, University of Oklahoma, share their viewpoints in this insightful article.