Entrepreneurship SIG Reports on Entrepreneurial Marketing Doctoral Colloqium
Published 3/30/2009
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Summary
Entrepreneurial marketing topics are rarely integrated in mainstream marketing doctoral coursework and readings. In 2007, the UIC Institute for Entrepreneurial Studies, E.M. Kauffman Foundation, and American Marketing Association's Marketing-Entrepreneurship SIG invited doctoral students from around the world who were studying marketing and entrepreneurship to attend the UIC Symposium on the Marketing Entrepreneurship Research Interface. Over a dozen doctoral students, many from outside the United States, attended the Symposium held at George Washington University. The success of this event encouraged the Symposium organizers to develop and integrate a special colloquium for the doctoral students at the 2008 Symposium, with a special focus on "International Marketing Entrepreneurship," coordinated by the Swedish Business School at Örebro University. The 2008 Colloquium was extremely successful, leading to a 2009 colloquium.
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