The Path to Purchase Institute is a global association serving the needs of retailers, brands and the entire ecosystem of solution providers along the path to purchase. Through a variety of platforms, the institute engages, informs and empowers its members and the industry at large. The Institute's mission:
To foster best practices and a deeper understanding of all marketing efforts and touchpoints that influence and culminate in purchase decisions at retail.
A Complete Shopper Marketing Resource
As one of the country's fastest growing membership organizations, largely due to its ability to provide marketing professionals with an unparalleled assortment of data and insights to guide strategies and improve performance at retail, the Institute seeks to accumulate, interpret and share news and information relevant to advancing the art and science of shopper marketing. As the go-to resource, the Institute offers:
- Members-only Website (www.p2pi.org)
- Shopper Marketing magazine
- Educational conferences like the Shopper Marketing Summit
- Trade shows and events, including the Shopper Marketing Expo, StratConn Business Meetings and League of Leaders
- Online education through the I-Seminar Webinar series
- Multiple e-newsletters