IEG’s is the world’s leading resource for sponsorship counsel, measurement and pricing analysis, research and training for the global sponsorship industry.
For more than 25 years, IEG has helped brands of all sizes and categories optimize their sports, arts, events, entertainment and nonprofit partnerships. Whether it’s selecting the right sponsorship (or mix of sponsorships) to achieve sales and marketing objectives, evaluating performance, determining the fair market value so you’re not overpaying or isolating the connection between fees, expenses and results, no firm is better equipped to help sponsors address even their thorniest issues. IEG does not sell sponsorship or represent properties, ensuring unbiased, agenda-free counsel for all of our clients.
Visit www.sponsorship.com for more information, to read our experts’ thought-provoking blogs or to follow up-to-the-minute industry news.
IEG’s Suite of Solutions
- IEG’s Sponsorship Consulting group designs custom growth and measurement strategies for sponsors and properties that have generated hundreds of millions of dollars for its clients, from Credit Suisse, Diageo and Subway to the NFL, UNICEF and Calgary Stampede
- IEG Valuation Services created the internationally accepted protocol for determining fair market value
- IEG’s Return on Sponsorship methodology takes the guesswork out of measuring sponsorship’s bottom-line impact for buyers of all types
- IEG produces the world’s largest, oldest and most acclaimed sponsorship conference, which brings 1,200 marketers to Chicago every March
- IEG trains tens of thousands of professionals worldwide through its online training, custom training sessions and sponsor summits
- IEG publishes the industry-defining newsletter, IEG Sponsorship Report, as well as the annual Sponsorship Sourcebook, which connects more than 6,000 sponsors, opportunities, agencies and suppliers
To learn more about IEG’s suite of solutions, contact:
Emily Rogers
President, IEG Advisory Services Group
emily.rogers@sponsorship.com
863-701-9089
IEG was acquired by WPP Group plc’s media investment management operation, GroupM in 2006. WPP is one of the world's leading communications services groups, whose clients include more than 330 of the Fortune Global 500, more than one-half of the NASDAQ 100 and more than 30 of the Fortune e-50. WPP companies include JWT, Ogilvy & Mather Worldwide, Y&R, The Voluntarily United Group, Grey Worldwide, Bates Asia, MindShare, MediaCom, Mediaedge:cia, Millward Brown, Wunderman, Hill & Knowlton, Burson-Marsteller, and Landor among others. WPP employs more than 91,000 people in 2,000 offices in 106 countries. For more information visit WPP – Leaders in Advertising, Branding, Marketing.
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