The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society. Partners support The CMO Survey financially.
Christine Moorman is the T. Austin Finch, Sr. Professor of Business Administration at the Fuqua School of Business, Duke University. She is the founder and director of The CMO Survey and serves as its primary spokesperson. Follow her blog at Forbes and on Twitter @chrismoorman.
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