LoyaltyOne (formerly Alliance Data Loyalty Services) works with more than 100 of North America’s leading brands in the retail, financial services, grocery, petroleum retail, travel and hospitality industries to profitably change customer behavior. Through a team of businesses, each specializing in a loyalty discipline, LoyaltyOne designs, delivers and manages a suite of loyalty marketing services – consumer data, customer-centric retail strategies, direct-to-consumer marketing, loyalty consulting and more.
For over 30 years, Alliance Data has helped its clients build more profitable, more loyal relationships with their customers. Today Alliance Data is a leading provider of marketing, loyalty and transaction services, managing 120 million consumer relationships for North America’s leading brands and expanding its reach into Europe and Asia.
Five Businesses — One Source for Customer Loyalty
Customer loyalty involves collecting data and issuing rewards. But it's more than that. Real loyalty happens when you use insight and imagination to grow relationships and keep customers engaged with your brand. We redefined customer loyalty with the success of our AIR MILES® Reward Program. And we're offering that same vision and expertise to you.
Our suite of services brings together the capabilities you need to build greater customer loyalty, drive sales, and deliver impressive results. Design an optimal loyalty strategy to meet your goals with LoyaltyOne Consulting. Use PRECIMA’s advanced analytics to translate consumer insight into profitable retail strategies. Partner with Direct Antidote™ to develop creative strategies that change customer behavior. And optimize your business with COLLOQUY®'s knowledge of best loyalty practices.
LoyaltyOne helps you:
- Target the right customers
- Translate consumer insight into profitable retail strategies
- Develop creative touchpoints that change customer behavior
- Apply loyalty best practices to optimize your business
- Leverage the experience of our proven loyalty programs and marketing models
Key products and services
- Predictive consumer data and analytics
- Powerful customer-centric retail strategies
- Full-service loyalty marketing agency
- Thought-leadership resources for the loyalty industry
- Breadth and depth of client experience through our network of consultants
- North America's premier coalition loyalty program
Why LoyaltyOne?
- Trusted by many of North America's leading brands
- Building on expertise in a variety of industries and verticals
- 15 years of experience - from strategy to implementation
- Proven to make your marketing smarter and brand expression matter
- Creating a sustained competitive advantage for your business
Headquarters
438 University Avenue, Toronto
Ontario, Canada
Number of Associates
Over 1,500 associates in the United States and Canada
President and CEO
Bryan A. Pearson
Company Highlights
- Developed North America's premier coalition loyalty program, the AIR MILES® Reward Program
- Manages more than 9.5 million active AIR MILES Collector accounts, representing two-thirds of Canadian households
- Profitably changes customer behavior for more than 100 participating Sponsors
- Fulfills more than 4.4 million AIR MILES reward redemptions every year
- Customer Care Centre receives 15,000-20,000 calls daily
- Provides a worldwide audience of 30,000+ marketers with news, insights, and best practices from the loyalty marketing industry (COLLOQUY)
More information is available at www.loyalty.com
LoyaltyOne
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