The In-Store Marketing Institute is a global organization of leading brand marketers, retailers, agencies and P-O-P manufacturers focused on improving the practice of retail shopper marketing. Based outside of Chicago, the Institute serves the needs of its membership by providing information, research, education and training, networking opportunities, trade publications and trade shows designed to further the understanding, acceptance and effectiveness of in-store marketing.
The Institute is one of the country’s fastest growing membership organizations, largely due to its ability to provide marketing professionals with an unparalleled assortment of data, information and insights to guide strategies and improve performance at retail.
Effective in-store marketing has never been more important, and its rapid development has accelerated to the point where it is essential to stay abreast of the most recent developments. The Institute has established itself as the go-to resource for its membership as they compete on the front lines of retail.
For more information about the In-Store Marketing Institute, email Steve Frenda at sfrenda@instoremarketer.org.
Visit the Institute’s website at http://www.instoremarketer.org.
In-Store Marketing Institute
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