Resource Library Calendar Career Management Community
About The AMA Search
Login

The AMA connects you to a world of resources that deliver results, and help you succeed today and into the future. Join the AMA, and put the power of AMA membership to work for you.


Join AMA

Resource Library

Email Print page

AMA Content Partners 

 

COLLOQUY® At a Glance

What is COLLOQUY?
COLLOQUY® comprises a collection of publishing, education and research resources devoted to the global loyalty-marketing industry. COLLOQUY has served the loyalty-marketing industry since 1990 with more than 30,000 global subscribers to its magazine, and www.colloquy.com is the most comprehensive loyalty web site in the world. COLLOQUY's research division develops consumer and B-to-B research studies and white papers, including industry-specific reports, sizing studies and insights into the drivers of consumer behavior. COLLOQUY also provides educational services through workshops, webinars and speeches at events throughout the world and is the official loyalty-marketing partner of both the Direct Marketing Association and the Canadian Marketing Association.

Publishing Services
Print: COLLOQUY, the voice of the loyalty-marketing industry since 1990, publishes a quarterly print magazine that is free to qualified subscribers within North America.

Each issue of COLLOQUY includes:

  • Commentary about and analysis of the latest developments in loyalty marketing.
  • Exclusive articles authored by COLLOQUY staff and global correspondents focusing on loyalty around the world.
  • Topical interviews with marketing executives who are responsible for implementing and maximizing the return of their loyalty programs.
  • Company spotlights, “how-to” guides, and best practices geared to specific industries and global markets.
  • Analytical tools and capabilities, technology updates and practical advice on the software, systems, and needed to ensure loyalty-marketing success.

Online: Since 1997, the colloquy.com web site has served as the industry’s first and most extensive collection of resources for loyalty marketers. The COLLOQUY Market Alert, a weekly opt-in e-mail newsletter, provides time-constrained marketers with a recap of that week’s industry news from around the globe.

Subscriptions to both the print and online versions can be obtained by completing the online subscription form at www.colloquy.com/register.

Online, subscribers can find:

  • Breaking news and developments in loyalty marketing categorized by industry.
  • A searchable archive of all COLLOQUY articles published since the magazine’s 1990 inception.
  • Company loyalty scans and comparisons of loyalty plays by industry.
  • Special research, including white papers, industry statistics and analysis of industry reports from other organizations.
  • Book reviews and summaries.
  • International articles from COLLOQUY’s global correspondents.
  • A job board for both employers and professionals within the industry.
  • Articles written and presentations given by the COLLOQUY faculty for other leading publications and trade associations.
  • Information on upcoming loyalty marketing conferences in which the COLLOQUY faculty will be speaking.

Research Services
COLLOQUY provides fee-based customized research services to interested parties. Research services include competitive loyalty program scans, custom program summaries, loyalty market-size reports, and category audits related to any target industry, global region, or specified demographic.

COLLOQUYTalk white papers offer in-depth research and analysis about topics that concern marketers. Recent papers have covered customer analytics, CRM and loyalty trends, smart cards, private-label credit cards and business-to-business loyalty applications.

Educational Services
COLLOQUY offers educational seminars, workshops, virtual seminars and in-house training for industry professionals around the world. The COLLOQUY faculty provides these services independently or in conjunction with trade associations, universities, private companies or governmental agencies.

COLLOQUY Network
The COLLOQUY Network is a global partnership of independent loyalty practitioners and solutions providers who leverage COLLOQUY’s unique brand recognition and resources and are certified in COLLOQUY’s consulting methodology. Each Network Partner has complete access to the staff, services, tools, case studies and research available from COLLOQUY. For information on how to become a COLLOQUY Network Partner, please see more information at www.colloquy.com.

COLLOQUY

AMA Content Partners

 

AMA IconPowered by the American Marketing Association | Copyright © 2009 MarketingPower, Inc. The site content may not be copied, reproduced, or redistributed without prior written permission from the American Marketing Association or its affiliates.