About the Chief Marketing Officer Institute
Headquartered in Atlanta, the Chief Marketing Officer Institute is an industry association dedicated to serving as the premier resource for researchers and practitioners interested in the role and leadership challenges facing the CMO and other marketing executives. To learn more about The CMO Institute, access its online research library, and/or register for special announcements and discounts related to future volumes of The CMO Journal, please visit www.ChiefMarketingOfficer.com.
The CMO Institute
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