WOMMA is …
The Word of Mouth Marketing Association is the official trade association dedicated to word of mouth and social media marketing. Founded in 2004, WOMMA is the leader in ethical word of mouth marketing practices through its education such as WOMMA Summit, professional development opportunities, and knowledge sharing with top industry marketers.
WOMMA’s membership is made up of the most innovative companies committed to progressing the word of mouth marketing industry through advocacy, education, and ethics. Top marketers are proud to have their brand included among the leaders that make up WOMMA’s membership.
Thriving markets are built on best practices, effective standards, and ethical leadership. Those are the qualities that bring WOMMA members together — and we hope that you will join us if you share these values.
Who we are
We are the leading companies taking full advantage of all word of mouth marketing has to offer. We research and preach the practices that create genuine customer enthusiasm that provoke loyal advocates to share their excitement.
- We're fantastic brands and marketers who know that happy customers are our most powerful advocates.
- We're innovative agencies who understand how to empower and amplify the voice of the consumer.
- We're the good guys, committed to protecting consumers with strong ethical guidelines.
What we do
WOMMA provides the information, education, and resources marketers need to stay on top of the industry. We give marketers opportunities to gain visibility and build a network for themselves and their brands.
- We're creating accountability by setting standards and metrics.
- We're improving results by perfecting best practices.
- We're growing the field by acting as trainers and advocates for better WOM marketing.
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