WOMMA is … Word of Mouth Marketing
WOMMA is the official trade association for the word of mouth marketing industry. WOMMA's mission is to promote and improve word of mouth marketing by:
- Protecting consumers and the industry with strong ethical guidelines
- Promoting word of mouth as an effective marketing tool
- Setting standards to encourage its use
Join us!
WOMMA members are building a prosperous word of mouth (WOM) marketing profession. Thriving markets are built on best practices, effective standards, and ethical leadership. Those are the qualities that bring WOMMA members together — and we hope that you will join us if you share these values.
Who we are
We are the leading companies pioneering WOM techniques. We've mastered the understanding of how to create genuine customer enthusiasm, as well as how to share it with future fans.
- We're fantastic brands and marketers who know that happy customers are our most powerful advocates.
- We're innovative agencies who understand how to empower and amplify the voice of the consumer.
- We're the good guys, committed to protecting consumers with strong ethical guidelines.
What we do
We're working together to grow the business from a natural phenomenon to a core part of the marketing mix. Our efforts will make your WOM marketing more successful, boost budgets, and raise the level of professionalism across the board.
- We're creating accountability by setting standards and metrics.
- We're improving results by perfecting best practices.
- We're growing the field by acting as trainers and advocates for better WOM marketing.
WOMMA
AMA Content Partners