Headquartered in New York, GfK Custom Research North America is part of the GfK Group, the world's fifth largest market research company. GfK Custom Research North America combines the global resources of the GfK Group with the local knowledge of North America's leading fact-based consultancies. Beyond our sector-specific experts, specialty practice areas and research center for excellence, we deliver unmatched knowledge designed to help your business grow. By offering access to several of the world's largest databases combined with a full range of ad-hoc research services, we deliver proven, state-of-the-art solutions developed from a 360 degree view of your market.
The Associated Press and GfK launched a polling partnership in September 2008. GfK Roper Public Affairs & Media has been a leader in public opinion and marketing research since 1933. The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats.
GfK Octopus is a web-based management information system, which includes a suite of tools to provide users with secure access to their data and reports anytime, anywhere. Access to your data is provided via your very own GfK Octopus portal.
GfK Custom Research North America
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