The Global Association for Marketing at-Retail
POPAI is an international trade association for the marketing at-retail industry. Founded in 1936, POPAI celebrates its 70th anniversary with over 1,700 member companies representing Fortune 500 brand manufacturers and retailers, as well as, marketing at-retail producer companies and advertising agencies from over 45 countries from around the world.
Our membership draws on leaders from some of the industry’s premier companies, like: Anheuser-Busch, Caterpillar, Coca Cola, Energizer, Kelloggs, Microsoft, Pepsi-Cola, R.J. Reynolds, Texas Instruments, and Wal Mart to name a few.
POPAI’s five strategic goals
Application of technology
Education, globalization, technology, advocacy and elevating Marketing at-Retail as a measured medium on a par with print, broadcast, and other advertising mediums are the driving strategies behind POPAI’s direction. Throughout the years we have focused on strengthening global partnerships, enriching our research & educational programs, and utilizing technology to better serve our members.
As the Marketing at-Retail’s non-profit trade association, POPAI is responsible for establishing and maintaining industry standards. POPAI has taken the lead in not only standardizing the terminology we use, but is also working hard to establish new industry standards for measurement, technology and education. In doing so we are raising the standards of quality throughout the industry and improving the consumer’s experience in the marketplace.
Setting Research Standards with the POPAI Marketing at-Retail Initiative (MARI)
POPAI is leading an industry-wide, global initiative to establish measurement standards for shopper engagment with Marketing at-Retail programs.
Continuing to Drive the Standards of Learning through Certification
Our Educational and Professional Certification programs provide the right blend of academic and practical hands-on education that raise the standard of professionalism and quality of work throughout our industry.
Elevating the Standards of Competition
The POPAI Outstanding Merchandising Achievement (OMA) and POPAI Digtial Signage awards provide a venue for exposure and recognition for your company’s most successful marketing at-retail programs.
POPAI offers its members access to global information, learnings, resources and networking. Whether a large multinational or small creative shop, POPAI members learn how Marketing at-Retail works in other regions of the world and have access to local resources for effective execution.
As one of the marketer’s last points of contact with consumers as they make buying decisions, marketing at-retail is a required media in an integrated program. POPAI’s groundbreaking research has further enhanced marketing at-retail by making it a measured medium and showing that it is on a par with print and broadcast.
Because POPAI is the industry’s trade association, all companies, regardless of size, location, or type are welcomed to join. So whether you are a brand marketer, retailer, ad agency, producer or supplier, join the rest of the industry in making POPAI the place for Marketing at-Retail.
Join us today.
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