Copernicus is a research-driven marketing consulting firm in the business of transforming companies. We provide actionable, customized, and growth-oriented insights and recommendations that have changed brand trajectories, career paths, sometimes entire companies and even industries.
We use leading-edge consulting, research, and modeling tools to help companies improve performance by making better marketing decisions. We have applied our state-of-the-science approaches for for-profit and not-for-profit companies with business and consumer targets, resulting in high-return programs and stronger brands. Our services include market segmentation and targeting, positioning, new product research, media optimization, customer satisfaction/loyalty research, and performance evaluation.
The senior folks at the firm write books and articles, as well as conduct interesting research. We capture their thoughts, perspectives, and findings in a monthly enewsletter, The Copernicus Mzine (http://www.copernicusmarketing.com/univers/backissues.shtml), and in blog postings on the Marketing Fray (http://www.marketingfray.blogspot.com/).
Copernicus
AMA Content Partner