QRCA Conducting Inaugural Symposium on
Excellence in Qualitative Research on May 7
The Qualitative Research Consultants Association (QRCA), a leading global organization focused on excellence in qualitative research, is presenting its first-ever buyer/practitioner “Symposium on Excellence in Qualitative Research” in Chicago on Thursday, May 7, 2009. The symposium will be held at the Hotel Intercontinental. The theme is “Meeting Challenge. Achieving Success.”
The symposium will highlight case study presentations that demonstrate successful applications of qualitative research to solve client business problems. Presentations will be given jointly by QRCA members and their clients. The emphasis will be on real-life, innovative applications of new and traditional qualitative techniques. The case studies will be presented back-to-back throughout the day.
The symposium is targeted to qualitative research users and buyers in consumer and business-to-business companies, not-for-profit organizations, associations and government. Others interested in qualitative research applications, including the academic and student communities, quantitative researchers, and QRCA members are also welcome to attend. Cost is $250 for QRCA members and $325 for non-members who register by April 23. After April 23, registration is $300 for QRCA members and $375 for non-members. To register or get more information, visit www.qrca.org.
Procter & Gamble’s Kristen Bush Named Keynote Speaker At QRCA Symposium on Excellence in Qualitative Research
The Qualitative Research Consultants Association (QRCA), a leading global organization focused on excellence in qualitative research, announced today that Kristin Bush, Senior Manager of Consumer & Market Knowledge for Procter & Gamble, will be the keynote speaker at QRCA’s first-ever buyer/practitioner “Symposium on Excellence in Qualitative Research.”
The symposium takes place at the Hotel Intercontinental in Chicago on Thursday, May 7, 2009. The event is targeted to qualitative research users and buyers in consumer and business-to-business companies, not-for-profit organizations, associations and government. Others interested in qualitative research applications, including the academic and student communities, quantitative researchers, and QRCA members are also welcome to attend.
The symposium will highlight case study presentations that demonstrate successful applications of qualitative research to solve client business problems. Presentations will be given jointly by QRCA members and their clients. The emphasis will be on real-life, innovative applications of new and traditional qualitative techniques. The case studies will be presented back-to-back throughout the day.
Cost is $250 for QRCA members and $325 for non-members who register by April 23. After April 23, registration is $300 for QRCA members and $375 for non-members. To register or get more information, visit www.qrca.org.
Contact: Steve Richardson, 31... or steve.richardson@qrca.org