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The QRCA is a vibrant global network of qualitative researchers immersed in the most exciting work being done in the field. Our members apply their passion, creativity and experience to help clients tap into the power of qualitative marketing research and succeed in uncovering valuable insights and thinking.
QRCA hosts monthly webcasts on various qualitative research topics. Qcasts provide professional education opportunities to marketers and market researchers. Each presentation is made by a QRCA member or guest speaker, lasting about one hour and offering rich opportunities for interaction. Click here to learn more, view the Qcast schedule or register.
QRCA membership is open to professionals whose primary role consists of designing, conducting and analyzing qualitative research at an independent marketing or social research company. If this describes you, find out more about joining QRCA.
Click here to view the latest news from QRCA.
What is Qualitative Research?
Why Use a Professional Moderator?
FAQs about Qualitative Research?
Read the most recent issue of QRCA Views Magazine:
Kelly Hancock, Director of Public Relations.firstname.lastname@example.org
Qualitative Research Consultants Association
AMA Content Partners
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