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McKinsey & Company, an AMA content partner

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McKinsey & Company is a global management consulting firm that advises many of the world's leading businesses, governments and institutions.

The McKinsey Quarterly is the business journal of McKinsey & Company. It offers new ways of thinking about management in the private, public, and nonprofit sectors, aiming to help business people run their organizations more productively, more competitively, and more creatively. Quarterly articles, written by McKinsey consultants, offer practical ideas based on the firm's experience with the world's largest companies and on proprietary research and close ties to academic institutions.

The Chief Marketing & Sales Officer Forum features the latest insights on topics that are most on the minds of marketing and sales leaders today. It features short pieces, interviews, videos and infographics on a range of topics - from social media to mobile shopping to big data - relevant to the changes shaping our digital era. These insights focus primarily on customer behavior, multichannel strategy and organizational changes.

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