A Leading Consumer Behavior Research and Consulting Firm
Platt Retail Institute at The Chicago School of Professional Psychology (PRI) is recognized worldwide as an industry-leading expert in research and consulting to retailers, media companies, financial institutions, hardware, software, transmission, and other business enterprises seeking to impact the customer in-store experience. With offices in the US and in Europe, PRI serves as a knowledge bridge between the academic world and industry, by synergizing the wealth of knowledge being produced at the university level with the need for more advanced yet practical business research and insight at the customer level. In addition to its global consulting expertise, PRI also publishes pioneering industry research.
Journal of Retail Analytics
The Journal of Retail Analytics is a comprehensive resource on the current state of the economy, with news and case studies regarding customer-facing technologies. The Journal provides essential, in-depth information on the economy as it impacts retailers and consumers. In addition, the Journal details developments in the digital communications network field. PRI’s offices, projects and extensive contacts in North America and Europe enable the firm to report on cutting-edge global events. In addition, the Journal features industry-leading guest columnists, thought-provoking case studies, digital signage network profiles and more.
See the latest issue of the Journal of Retail Analytics.
Platt Retail Institute’s Working Papers
With the assistance of leading academic institutions, the Platt Retail Institute publishes groundbreaking industry research related to in-store marketing and digital communications networks. These include a series of Working Papers that measure and detail the impact of digital communications networks and validate the efficacy of digital signage as a formidable, versatile communications medium.
The benchmark publications address a wide variety of topics, including:
• Test Results from a Bank Branch Digital Communications Network
• Impacting the Customer Experience at a Bank Branch Through a Digital Communications Network
• Deployment and Test of a Retail Digital Communications Network by the US Postal Service
• Leveraging the Impact of Retail Digital Signage Advertising Through Behavioral Merchandising
• Establishing Retail Digital Signage as a New Medium and Measuring its Effectiveness
• Implications for Retail Adoption of Digital Signage Systems
Learn more about and purchase PRI’s Working Papers.
North American Digital Signage Index
As the digital communications network (DCN) industry continues to expand, there is a growing demand to measure activity from period to period. To address this need, the Platt Retail Institute began compiling the North American Digital Signage Index (NADSI) in the fourth quarter of 2009 in conjunction with its affiliate, the Chicago School of Professional Psychology.
The Index is published quarterly and presents a single industry composite measure. In addition, activity in major industry sub-segments, such as software, Digital Out-of-Home networks, and ad agency/brand adoption rates is presented. The Index focuses on several areas including the current level of business activity and the view for the industry's prospects. The results are presented in a detailed report.
The Index is an important source of market information. It provides an indication of market performance and serves as a guide for DCN vendors and end users in their internal planning processes. The Index also compares the industry with other economic activity measures such as GDP, retail sales, ad spending, etc. Regular repetition of this survey will yield results that create news and raise broader awareness for the industry.
Learn more about PRI’s DCN Activity Indexes
Become a Member of Platt Retail Institute
In today's challenging business environment, you need every possible competitive advantage. Get that added dimension of insight by becoming a member of the Platt Retail Institute. As a PRI member, you will align yourself and your organization with PRI’s international range of clients and contacts for all-important leads and introductions. You will gain access to PRI’s wealth of industry information and perspective, and have the opportunity to participate in leading industry thought via PRI’s prestigious Journal of Retail Analytics. You will partner with an organization known globally for its expertise in research and consulting.
See a summary of all membership benefits.
Request information on becoming a PRI Member.
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