A Leading Consulting and Research Firm Focused on Improving the Customer Experience.
Platt Retail Institute (PRI) is an internationally recognized consulting and research firm that focuses on the use of technology to impact the customer experience. In an omni-channel environment, PRI works with its clients to develop marketing strategies to integrate various customer-facing technologies. PRI clients include retailers, media companies, financial institutions, hardware and software companies, educational institutions, and other businesses. In addition to its global consulting expertise, PRI also publishes the quarterly Journal of Retail Analytics, the North American Digital Signage Index, and other pioneering industry research.
Journal of Retail Analytics
The Journal of Retail Analytics is a comprehensive quarterly publication that addresses the current state of the retail economy, and also includes news and case studies regarding digital customer-facing technologies. The Journal provides essential, in-depth information on the economy as it impacts retailers and consumers. In addition, the Journal details developments in the digital communications industry. PRI’s offices, projects and extensive contacts in North America and Europe enable the firm to report on cutting-edge global events. In addition, the Journal features industry-leading guest columnists, thought-provoking case studies, digital signage network profiles and more.
See the latest issue of the Journal of Retail Analytics.
Platt Retail Institute’s Working Papers, Research Reports, and Research Articles
With the assistance of leading academic institutions, the Platt Retail Institute publishes groundbreaking industry research related to in-store marketing and digital communications networks. These include a series of Working Papers and other studies that measure and detail the impact of digital communications networks and validate the efficacy of digital signage as a formidable, versatile communications medium.
These benchmark publications address a wide variety of topics, including:
Test Results from a Bank Branch Digital Communications Network,
Impacting the Customer Experience at a Bank Branch Through a Digital Communications Network, Deployment and Test of a Retail Digital Communications Network by the U.S. Postal Service, Leveraging the Impact of Retail Digital Signage Advertising Through Behavioral Merchandising,
Establishing Retail Digital Signage as a New Medium and Measuring its Effectiveness, and Implications for Retail Adoption of Digital Signage Systems. A Research Report on “Communication Effectiveness in Higher Education” and Research Articles entitled, “Universities Embrace Digital Signage at an Accelerating Pace,” “Education Industry Roundtable: Digital Signage Content Creation and Management on Campus,” “Agency and Brand Attitudes and Perspectives Regarding Digital Place-Based Advertising,” “Retailers' Investment in Technology: An Industry Perspective,” and “The Media-Saturn In-Store Digital Experience” also are available.
Learn more about and purchase PRI’s Working Papers, Research Reports, and Research Articles.
North American Digital Signage Index
As the digital communications network (DCN) industry continues to expand, there is a growing demand to measure activity from period to period. To address this need, the Platt Retail Institute began compiling the North American Digital Signage Index (NADSI) in the fourth quarter of 2009.
The Index is published quarterly and presents a single industry composite measure. In addition, activity in major industry sub-segments, such as software, Digital Out-of-Home networks, and captive networks is presented. The Index focuses on several areas including the current level of business activity and the view for the industry's prospects. The results are presented in a detailed report.
The Index is an important source of market information. It provides an indication of market performance and serves as a guide for DCN vendors and end users in their internal planning processes. The Index also compares the industry with other macroeconomic activity measures including GDP.
Learn more about PRI’s North American DS Index
Become a Member of Platt Retail Institute
In today's challenging business environment, businesses need every possible competitive advantage. Get that added dimension of insight by becoming a member of the Platt Retail Institute. As a PRI member, your firm is connected to PRI’s international range of clients and contacts for all-important leads and introductions. Gain access to PRI’s wealth of industry information and perspective, and have the opportunity to participate in leading industry thought via PRI’s prestigious Journal of Retail Analytics and the North American Digital Signage Index. Your firm will partner with an organization known globally for its expertise in consulting and research.
See a summary of all membership benefits.
Request information on becoming a PRI Member.
PRI Resource Library
The PRI Resource Library is an extensive database of articles and research covering a broad range of subjects related to digital signage, mobile marketing, and improving the customer experience, among other topics.
Click here to view the Resource Library.
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