The Institute for the Study of Business Markets (ISBM) is a center of excellence in the Smeal College of Business Administration at Penn State. We are networked with researchers, educators and practitioners in business-to-business marketing in companies and universities throughout the world.
If your focus is business-to-business marketing -- marketing from one business or "value chain" to another -- membership in the ISBM will be valuable for you and your firm.
ISBM's B2B Marketing Overview
B2B marketing shares some basic principles with consumer marketing, but it offers distinct business challenges. Learn the theoretical ideas behind devising a B2B strategy and practical advice for achieving business success.
The Mission of ISBM
Expand research and teaching in business-to-business marketing and sales in academia. Improve the practice of business-to-business marketing and sales in industry. We accomplish our mission through three upgrades:
- Networking and Interchange
The Future of ISBM
ISBM is committed to a leadership role in bringing more talent into our discipline, accelerating high-quality practical research, and spearheading new ways to create more profitable B-to-B marketing and sales practice.
- Facts About ISBM
- Founded in 1983
- Leading Academic Center in Business-to-Business Marketing
- Center of Excellence in the Smeal College
- Supported by over 50 Corporations
- Supports Leading B-to-B Marketing Research Worldwide
AMA Content Partners