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eMarketing and Commerce 

6 Recession-Proof Pointers 

Rated:

by 2 Members

Published 3/20/2009 

Author: Jeff Haggin 

Jeff Haggin is CEO and president of Haggin Marketing, a San Francisco-based strategic marketing and analytic services firm.

Summary

In prosperous times, investing in aggressive testing yields new knowledge that quickens growth and revolutionizes business practices. But veterans of previous downturns agree that now's the time to focus on core business operations. If you want to find out how to survive this economic storm, just talk with the businesses weathering it. The following details tactics intelligent marketers use to open wallets in tough times.

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