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Summary

When was the last time you talked about love in your company meetings? Or passion? Or charisma? Or devotion? Perhaps it’s time to add those topics to your next agenda; not because it’s Valentine’s month, but because it’s the right thing to do all year long. When the author facilitates and participates in strategic intradepartmental branding meetings with their clients, these words are always part of their conversations.

Kevin Roberts, CEO of Saatchi & Saatchi, has written two branding books filled with words like these. He actually coined a new one, “Lovemarks,” to describe brands that go beyond the expected. Roberts writes, “Lovemarks are the brands, events and experiences that people love. Not just like or admire, but love—passionately.” If you haven’t already done so, the author encourages you not only to read both his books, (“Lovemarks: The Future Beyond Brands” and “The Lovemarks Effect”), but to put into practice thinking with your heart about your brand.

© 2009 Target Marketing
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Target Marketing

Target Marketing Group

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