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Fundraising Success 

Pulling Out of the Nonprofit Nosedive 

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Published 3/30/2009 

Author: Katya Andresen 

Summary

It’s ugly out there. And if you’re the pilot of your fundraising endeavors, you’re getting pretty sick of the turbulence. Many of us are nauseated by the sight of the goals on our development dashboards. Some nonprofits are in a fiscal nosedive. And as any financial pundit worth his market metaphors will tell you, falling is no fun, especially without a golden parachute.

In situations like this, some people panic. Others get inventive. Let’s all pledge here and now to stay in the latter category. As a wise man once said: Worrying is not thinking, and complaining is not action.

Here are five keys to pulling yourself and your message together to survive 2009. They all are variations on an important theme: Give donors what they want.

© 2009 Fundraising Success
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Fundraising Success

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