Resource Library

Summary

“Diversify, diversify, diversify.”

This has been, and will continue to be, the mantra when it comes to planning and securing funding. As a nonprofit professional, you know that snapping your fingers will not make dollars magically appear. Building new, sustainable funding streams that align with your mission takes time, energy and a lot of patience, and must occur in the midst of the countless day-to-day activities keeping your organization running. Yet, to help sustain your organization for the long term, diversification is a must.

Vikki Baptiste, development specialist for Bloomington, Ill.-based Mid Central Community Action Inc., agrees. “Since I started in this position three years ago, there has been an emphasis on seeking alternative funding sources. With grants not as secure as in years past, we know that government funding is not something on which we should continue to depend.”

MCCA is 95 percent funded by federal, state and local grants, but it now holds one major annual fundraiser — a recognition gala — as well.

© 2009 Fundraising Success
All Rights Reserved

Fundraising Success

Target Marketing Group

Member Comments (0):

To rate or comment on articles, you must be a logged in AMA member. Click here to join