The Persuasive Power of Postscripts
Author: Dana Severson
Dana Severson worked in marketing as a Manager of
Business Development. As part of the marketing machine, he was responsible for
$1.75M of business annually through the development of targeted marketing
campaigns including Big G Cereal, Betty Crocker, Pillsbury, Progresso, Old El
Paso, Yoplait, Nature Valley, Cascadian Farms and Muir Glen.
Besides the first sentence of an email, consumers tend to
read the very end of an email before they read anything else, especially when
it comes to a P.S. Postscripts are broken out from the body, making them much
easier to read. And they usually highlight the offer, saving your readers time.
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