The New Face of FREE in Business

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TalentZoo

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Published 3/2/2009

Author: Karen Post

Summary

Just a few years ago, the question of utilizing a free giveaway might have gotten a snarky response from quality-seeking buyers. Must be second rate or defective, a desperate attempt at luring customers, or just pure no-value offer; “you get what you pay for.” Today, the land of FREE is landscaped quite differently; respectable, credible brands do it, hot emerging start-ups launch with them, and international mega companies like Google have built their empire by building and offering free products and services.

TalentZoo

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