Cause Marketing Can be Powerful Tool
Published 1/19/2009
Author: Michael Driehorst
Summary
If you read the news or the job boards, “the economy” is at the forefront of many discussions – both online and offline. While the impact of the challenging and often stressful economic times is evident, it also presents opportunities for marketers.
I’m not talking about exploiting the misfortune of others for your benefit. I’m talking about redirecting current efforts. I’m talking about cause marketing.
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