Resource Library Calendar Career Management Community
About The AMA Search
Login

Resource Library

Email Print page

QRCA 

Tips for Observing Qualitative Research 

Rated:

by 0 Members

Published 2/1/2009 

Author: QRCA 

Summary


Conducting qualitative research requires an active skill set comprised of more than just listening. In this article, QRCA lists a multiple tips to help qualitative researchers maximize responses and interactions from participants.

 

© 2009 QRCA
All Rights Reserved

QRCA

AMA Content Partners

 


View this content

Member Comments (0):


To rate or comment on articles, you must be a logged in AMA member. Click here to join

AMA IconPowered by the American Marketing Association | Copyright © 2010 MarketingPower, Inc. The site content may not be copied, reproduced, or redistributed without prior written permission from the American Marketing Association or its affiliates.