Tips for Observing Qualitative Research
Published 2/1/2009
Author: QRCA
Summary
Conducting qualitative research requires an active skill set comprised of more than just listening. In this article, QRCA lists a multiple tips to help qualitative researchers maximize responses and interactions from participants.
Also please check out QRCA's upcoming symposium. Details are listed below:
QRCA Conducting Inaugural Symposium on Excellence in Qualitative Research on May 7
The Qualitative Research Consultants Association (QRCA), a leading global organization focused on excellence in qualitative research, is presenting its first-ever buyer/practitioner “Symposium on Excellence in Qualitative Research” in Chicago on Thursday, May 7, 2009. The symposium will be held at the Hotel Intercontinental. The theme is “Meeting Challenge. Achieving Success.”
The symposium will highlight case study presentations that demonstrate successful applications of qualitative research to solve client business problems. Presentations will be given jointly by QRCA members and their clients. The emphasis will be on real-life, innovative applications of new and traditional qualitative techniques. The case studies will be presented back-to-back throughout the day.
The symposium is targeted to qualitative research users and buyers in consumer and business-to-business companies, not-for-profit organizations, associations and government. Others interested in qualitative research applications, including the academic and student communities, quantitative researchers, and QRCA members are also welcome to attend. Cost is $250 for QRCA members and $325 for non-members who register by April 23. After April 23, registration is $300 for QRCA members and $375 for non-members. To register or get more information, visit www.qrca.org.
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