Quirk's Marketing Research Review: Old Methods, New Approaches
Published 5/31/2008
Author: Steve Richardson
Steve Richardson is director of communications for the Qualitative Research Consultants Association.
Summary
What hasn’t technology done to improve the business world? From making companies more efficient and faster to opening new business opportunities, technology has helped to make vast improvements in all aspects of the company.
But with changing technology comes changing qualitative research methods and needs. Companies expect their qualitative research partners to use these new methods to fulfill their needs. Some of the tools that have become commonplace are online bulletin boards, internet streaming, online survey software, and Webconferencing.
Reprinted with permission Quirk’s Marketing Research Review (www.quirks.com). Copyright May, 2008. All rights reserved.
QRCA
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