Successful Brand Turnarounds Require Fearless Moves
Published 3/29/2010
Author: Scott Davis
Summary
Customers may not know it, but senior executives are counting on them to help reinvent, reposition, re-ignite, and regain brand relevancy. They are helping businesses and brands take swings for the fences that actually have a shot at going out of the ballpark. They are not just joining the conversation but fully taking notes, leading to action and big outcomes that are driving their businesses and brands forward. So, while Tiger and Toyota are grabbing too many recent brand headlines, three other companies are paving the way for others who want to make a serious
brand-pivot.
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Jay Moore wrote:
Nice article. Another good example would be Nike's soccer division. In 2004 their soccer division was only a $40 million business. In 2010, they are expected to gross over $1.7 Billion. It all happened for them thanks to fearless moves and consistent marketing / advertising initiatives.
Posted on : 6/9/2010