Ten Commandments for the Modern Marketer
Published 3/4/2010
Author: Joe Fernandez
Summary
Recession, the rise of digital and the emphasis on media neutrality are just some developments making new demands on marketers and changing marketing’s role in the company structure.
At the European Chief Marketing Officer Conference in Zurich, the brand guardians laid out their vision for the future of the industry, which Marketing Week has compiled into “ten commandments” for the modern marketer.
Marketing roles are evolving – with some in the industry even talking about how job titles are likely to change away from “marketing” to terms that reflect the bigger scope of the role. As such, chief marketing officers have been forced to rethink their strategies and adopt new tactics to get their messages across to consumers.
These ten commandments are inspired by what the world’s most powerful marketers think their peers need to embrace in order to spot opportunities within crises and set up their businesses to flourish both next year and in future decades.
© 2009 Prophet
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