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Prophet 

What Do CFOs have that CMOs Don’t? 

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Published 10/5/2009 

Author: Scott Davis 

By Scott Davis, Senior Partner (pictured) and Francisco Pinedo, Senior Associate at Prophet.

Summary

 

We have to admit: as marketers we can be good at many things; but marketing ourselves is not one of them. Time and time again in the race to occupy the CEO seat, CFOs win.

The current financial crisis provides another proof point, as many companies are following the CFO’s advice instead of focusing on the needs, preferences, and behavioral patterns of their customers.

They are cutting costs (including marketing budgets) without considering the potential long-term consequences on their brand.

© 2009 Prophet
All Rights Reserved

Prophet

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