Follow The Money: Out-of-Home Media is a Hot Investment
Published 3/1/2009
Author: Alan L. Klein
Summary
If there is no better indicator of the vitality of an industry than the degree to which investors are willing to risk capital, then the out-of-home (OOH) media industry is poised for serious activity in 2009 and beyond. There has been a non-stop flow of investment by both large and small players in the past 12-18 months. The underlying signs identify rational, solid reasons why OOH media, especially in-store media, will be a hotbed of acquisitions, joint ventures and alliances. Description: What specifically should you do in your business to create a customer experience to impact the bottom line?
© 2009 Platt Retail Institute
All Rights Reserved
Platt Retail Institute
AMA Content Partners
View this content