Forge Stronger Links Between Search Engine Optimization, Social Media and PR
Published 2/25/2009
Author: Scott Huegerich
Scott Huegerich is an assistant project manager with PR Newswire.
Summary
As communicators, our words are our greatest tools. They determine our success in building relationships and positive brand visibility. Nowhere is this more apparent than on the Internet. Online communication is still growing and developing, giving us more opportunities than ever to connect with our stakeholders. But our audience is becoming increasingly fragmented. News sites, search engines, blogs and web sites all vie for attention, making it much more difficult to control our message.
So how do we effectively communicate our message to each segment of these many audiences? What line do we take? In the online space, are we spokespeople, publicists, marketers, or a little bit of each?
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