Become the Key(word) Master: Choose your words wisely for SEO success
Published 2/25/2009
Author: Rachel Meranus
Rachel Meranus is Entrepreneur.com's "PR" columnist and vice president, public relations at PR Newswire.
Summary
There’s a lot of talk about search engine optimization in marketing and PR circles these days. Many are employing traditional SEO techniques while others are using press releases to draw target audiences to specific websites. The single most important tactic in SEO is the use of correct keywords. To target your audience and determine the most relevant keywords to put into a press release, Rachel Meranus has turned to PR Newswire distribution expert Scott Huegerich for advice.
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