How Companies are Benefiting from Web 2.0

The contributors to the development and analysis of this survey include Jacques Bughin, a director in McKinsey’s Brussels office; Michael Chui, a consultant in the San Francisco office; and Andy Miller, an associate principal in the Silicon Valley office.

Summary

Over the past three years, McKinsey Quarterly has tracked the rising adoption of Web 2.0 technologies, as well as the ways organizations are using them. This year, they sought to get a clear idea of whether companies are deriving measurable business benefits from their investments in the Web. Their findings indicate that they are.

The McKinsey Quarterly

AMA Content Partners

Please register or login to view this article

Member Comments (0):

To rate or comment on articles, you must be a logged in AMA member. Click here to join

Nonprofit Marketing Conference: Chicago

Summer Marketing Educators' Conference: Boston

2010 Advanced Research Techniques Forum

Powered by the American Marketing Association | Copyright © 2009 MarketingPower, Inc. The site content may not be copied, reproduced, or redistributed without prior written permission from the American Marketing Association or its affiliates.