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Marketing Budgets: New Planning Cycle, Same Old Insanity 

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Published 7/31/2008 

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Summary

For all the progress marketers have made on measurable impacts, we’re still in the dark ages when it comes to budgeting sophistication. Most companies are determining their marketing budgets in much the same way they have for the last 20 years. But some are breaking away from the “same-time-next-year” trap. Here are a few emerging best practices that can set you on a more productive budgeting path this planning season.

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