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COLLOQUY 

The Global Loyalty Infusion 

Rated:

by 1 Members

Published 11/24/2008 

Author: Bryan Pearson 

Bryan Pearson is President of Alliance Data Loyalty Services, operator of Canada’s AIR MILES Reward Program, COLLOQUY and Precima. He can be reached at bpearson@loyalty.com

Summary

Innovations abound in loyalty marketing, but a marketer must be smart and apply the correct strategies in the right places to create a successful campaign. By paying attention to global practitioners honing the art and science of loyalty and relationship marketing, loyalty marketers can help move their own strategies forward.

Current loyalty marketing trends are discussed and examined in the following article to help marketers get up-to-speed on what's what in the loyalty marketing field.

© 2008 LoyaltyOne
All Rights Reserved

COLLOQUY

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Member Comments (1):

Michael Capizzi wrote:
Generic piece with very little new thought. Good recap for loyalty beginners.
Posted on : 12/23/2008


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