Loyalty Brief: CMA 2009 Special Bulletin

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LoyaltyOne

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Published 5/22/2009

Author: Bryan Pearson

Summary

For marketers looking for an edge in the current economic downturn, LoyaltyOne President and CEO Bryan Pearson presents four critical trends in loyalty marketing. Four Cs: Coalition and Partnership Marketing, Cooperative Social Networking, Customer‐Centricity and Cause marketing. Anticipating these trends and integrating them into your marketing plans can help fuel innovation and position your company for long‐term success.

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