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LoyaltyOne 

The Global Loyalty Infusion: A worldwide review of loyalty best practices and innovations 

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Published 10/14/2009 

Author: Bryan Pearson 

Bryan Pearson is President of LoyaltyOne, operators of AIR MILES, COLLOQUY, Precima and Direct Antidote. He can be reached at bpearson@loyalty.com.

Summary

 

Toronto, Ontario, where the author lives, features some of the finest fusion restaurants in the world, serving everything from kosher sushi to chutney wontons to jerk wuxi pork. This mix of vibrant flavors provides apt metaphor as we consider the best practices of loyalty programs around the globe. Even in today’s saturated marketplace, we find a full menu of loyalty innovations to spark the marketing palate.

With these tastes in mind (and a glass of wine in hand), here’s a look at some of the current trends and best practices with which loyalty chefs can spice up their own marketing plans.

© 2009 LoyaltyOne
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