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InsideCRM 

Building Sales in a Recession with CRM 2.0 

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Published 1/22/2009 

Author: Ron Miller 

Summary

Using CRM 2.0 aggressively can help your business grow, even in a recession. CRM 2.0’s powerful combination of information gathering, analysis and community building can help you identify where to focus your efforts, how to make the most efficient use of your resources and how to build customer loyalty to help you prosper in tough times.

But first, you need to examine your sales processes to identify what is and what isn't working. CRM helps you in this process by allowing you to determine which customers are actually generating revenue for your company. Without that information, you can't focus your efforts to boost results.

CRM also allows you to identify what is different about those revenue-generating customers. Why are these prospects especially profitable? That, in turn, lets you determine what you can do to monetize your other leads.

© 2009 InsideCRM
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