CRM, Customization and the Cloud
Published 4/1/2009
Author: Chris Bucholtz
Summary

A lot of SaaS vendors – CRM vendors included – have been proclaiming themselves to be cloud computing pioneers. Insofar as SaaS has been incorporated as part of the underlying makeup of cloud computing (and it must be true, since Wikipedia said so!), they’re right – although I think that SaaS CRM companies crowing about being part of the cloud is a little like a stereo component manufacturer proudly declaring they’re part of the car. Sure, there are stereos in cars, but there are stereos other places, too, and those stereos didn’t make the cars happen. The technologies evolved in parallel, and then some smart people brought them together.
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