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HSMAI 

Effectively Weathering the Economic Cycle’s Ups and Downs 

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Published 11/30/2008 

Author: Lisa M. Allen 

Summary

The current economic crisis has many in the hospitality business—along with most American industries — on edge about the future. Will consumers continue to cut back on travel and how can the hospitality industry best prepare for volatile economic times?

New research from the HSMAI/ DKSA “Traveler Acceptance Index” (TAI) reveals a cyclical pattern over the last eight years in consumer attitudes about their travel experiences. This latest research offering looks at the TAI, which integrates the perceived value and satisfaction in three interdependent sectors—hotel, airlines and rental cars—over the current business cycle from 2000 through 2008.

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