SMERF: A Multi-Billion Dollar Market Worth Pursuing
Published 2/1/2009
Author:
Summary
For some people the odd-sounding word “SMERF” conjures up images of blue-skinned gnomelike cartoon characters, but hotel marketers know that the word is really an acronym for a desirable yet hard to measure market.
SMERF encompasses the social, military, education, religious, and fraternal group travel market, and because many of these organizations are run by volunteers, it can be daunting to find and market to those decision makers.
© 2009 HSMAI
All Rights Reserved
HSMAI
AMA Content Partners
View this content