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The Travel Marketer's Guide to Social Media and Social Networks 

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Published 11/3/2008 

Author: Cindy Estis Green 

Summary

 

Two-thirds of your online customers are using social media. And the best use of social media is to engage customers and prospects in conversations to understand their needs, develop relationships and interact with them before, during, and after a purchase is made.

There are new, powerful tools in the social media environment to allow the travel industry to engage with its customers and reap the benefits of social relationships.

Read the interactive NxtBook version.

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