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Recessionary Value Proposition: Durable Quality 

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Published 4/2/2009 

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Summary

Here’s some news that may be a comfort to marketers dreading the prospect of offering ever-lower prices as the only tactic to get consumers to buy. Value is not all about low cost, even in this recession. In fact, it ranks 6th out of 9 measured factors related to getting value. Consumers say that now, more than ever, quality products that last are the ones that provide real value.

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