2008 Anholt-GfK Roper Nation Brands Index Report Highlights
Published 11/14/2008
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Summary
The way a country is perceived can make a critical difference to the success of its business, trade and tourism efforts, as well as its diplomatic and cultural relations with other nations.
Simon Anholt and GfK Roper Public Affairs and Media are pleased to bring you The 2008 Anholt-GfK Roper Nation Brands Index (NBI) Report Highlights. The Anholt-GfK Roper Nation Brands Index represents a unique collaboration combining the heritage and authority of GfK Roper's three-quarters of a century of experience in public affairs research with the expertise of Simon Anholt to offer a unique barometer of global opinion.
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