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6 Ways to Get Better Results from Your CRM Investment 

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Published 8/7/2009 

Author: Robert Poe 

Summary

Your CRM efforts should not stop when your implementation is complete. You’ll have to manage the technology — and far more so, the people — in order to wring out value from your CRM investment.

One of the secrets to getting the most from CRM is to continually fine-tune the process. Here are six techniques for continually improving your CRM system and reaping the rewards of better performance.

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