The Social Media Payoff
Published 10/1/2012
Author: Neil Everett, Jim Sullivan
Author Biography
Neil Everett is the SVP and CMO or LoyaltyOne. Jim Sullivan is a Partner at Colloquy.
Summary
The 2012 LoyaltyOne Social Media Transaction Impact Study establishes that link, and confirms that social media interaction between consumers and bradn has definite business-building potential.
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