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COLLOQUY 

True Romance 

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Published 2/22/2010 

Author: Rick Ferguson and Sharon M. Goldman 

Summary

 

High-frequency retailers and manufacturers are not the coziest of bedfellows. But in a challenging, evolving marketplace in which the shopper enjoys unprecedented control, a customer-centric, data-driven shopper marketing partnership between the two sides is now the key to success. Can stores and brands move beyond the flirtation stage and settle down for a long-term romance? Join COLLOQUY as we explore the present and future of shopper marketing.

© 2010 COLLOQUY
All Rights Reserved

COLLOQUY

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