The Oriental Crown
Published 11/11/2009
Author: Rick Ferguson
Rick Ferguson is the Editorial Director for COLLOQUY.
Summary
Chinese marketers, both natives and westerners doing business in the country, all speak positively of the growing interest in building and mining customer databases, of creating stronger relationships with best customers. Everyone’s willing to get on board—but not yet. Like Shanghai’s Pudong, the massive business district on the east side of the Huangpu that rose out of empty farmland over the past two decades, the Chinese consumer economy is literally growing out of nothing. And where consumer marketing matures, loyalty marketing is sure to follow.
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